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Attract, Engage, Delight With Social Media

Whether you are new to social media marketing, or a seasoned expert, the process of starting and warming up a social media account is the same. There is a cycle you have to engage in to make the best use of your time online. The good news is that this cycle follows a buyer’s cycle […]

Social Media Reality

When I ask someone how active their business is on social media, I usually get the same response: “My customers aren’t on Facebook”. Once I subdue my chuckle, I mention the 2.8 billion users on Facebook right now. A buyer has to be in that small sample size…right? Okay in all seriousness, I won’t claim that buckets of sales will […]

Handling Negative Feedback on Social Media

With the rise of social media customers these days are more connected, with you, with each other, and with your brand. If they have an opinion about your company, a product or a service that you offer, many feel they have the right to share it. This might not always be a positive experience. Where […]

5 Quick Blog Ideas

Managing a blog for your business is a great way to share information in a format that is less formal and more personal. Blogging is crucial in an Inbound Marketing plan as they are good content to share over your social media channels. Coming up with blog topic ideas, however, can be hard. To help you, I’ve […]

Keyword Research For Your Website

If you read last week’s post you would have had a brief introduction into what SEO (Search Engine Optimization) is, and why it’s important for your business.In this week’s post we uncover the basics of Keyword Research. These hours should be certified by a guardian or tutor should monitor in-car driving and sign sildenafil tablets in india […]

An Intro to SEO for Local Businesses

Ah, the elusive SEO! Many people scratch their heads at this topic but to be perfectly honest, it’s less complicated than it might seem to be. We’re going to break this topic down into a few digestible pieces so that you can get the most out of the information I want to share. An introduction to […]

Protect your email address from electronic harvesting

We’ve all had nuisance spam emails or texts from a company we didn’t recognize that made us wonder how they got our information in the first place. But did you know there is a law to protect you? A business has a responsibility to ensure that all individuals receiving its electronic messages have provided appropriate […]

Plain Text of HTML Emails? Which is best?

There are two formatting options when sending emails. HTML and Text only.Emails that are sent with pictures embedded are HTML emails. HTML stands for Hypertext Markup Language, and is a standardized system for tagging text files to display font, colour, graphic and links in emails.* Text only is sending an email from a text based […]

Does my business need a Facebook presence?

Short answer: No. However, it’s worth while to note that while you may not “need” a Facebook presence, your business could benefit greatly from one. The built in advertising platform on Facebook alone is reason to start a business page. The local paper where I am from charges more than $350 on a newspaper ad […]

Facebook Profiles vs Facebook Pages

I speak quite often to local business owners who tell me they are on Facebook and want to know if what they are doing is “good enough”. First and foremost, “What’s good for some, may not be good for others.” Facebook has many functions for promotion, and it starts at basic setup… Do you start […]