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Attract, Engage, Delight With Social Media

Whether you are new to social media marketing, or a seasoned expert, the process of starting and warming up a social media account is the same. There is a cycle you have to engage in to make the best use of your time online. The good news is that this cycle follows a buyer’s cycle […]

Social Media Reality

When I ask someone how active their business is on social media, I usually get the same response: “My customers aren’t on Facebook”. Once I subdue my chuckle, I mention the 2.8 billion users on Facebook right now. A buyer has to be in that small sample size…right? Okay in all seriousness, I won’t claim that buckets of sales will […]

Handling Negative Feedback on Social Media

With the rise of social media customers these days are more connected, with you, with each other, and with your brand. If they have an opinion about your company, a product or a service that you offer, many feel they have the right to share it. This might not always be a positive experience. Where […]

Does my business need a Facebook presence?

Short answer: No. However, it’s worth while to note that while you may not “need” a Facebook presence, your business could benefit greatly from one. The built in advertising platform on Facebook alone is reason to start a business page. The local paper where I am from charges more than $350 on a newspaper ad […]

Facebook Profiles vs Facebook Pages

I speak quite often to local business owners who tell me they are on Facebook and want to know if what they are doing is “good enough”. First and foremost, “What’s good for some, may not be good for others.” Facebook has many functions for promotion, and it starts at basic setup… Do you start […]

You Have Followers! Now what?

Engage Them!Social engagement is a buzz word that gets tossed around a lot these days, think about it as audience engagement. Essentially, it’s any action people take on your social media profiles. Twitter engagement might mean a follow, a re-tweet, a favourite. Facebook engagement might mean a Like, a Share, or a comment. Engagement to […]

Positioning Yourself In Your Marketplace Using Social Media

Jack Trout’s concept of positioning started in 1969 with an article he wrote for a small trade paper named Advertising Age. With Al Ries, in 1972, he took the concepts of the article and wrote a book called “Positioning; The Battle For Your Mind” The book quickly changed the way we saw advertising. What is […]

Social Media Paves The Way For Word Of Mouth Marketing

Have you ever heard of the term “Word of Mouth Marketing”? Simply put it’s people talking about your product or service. You can apply strategy to do this purposefully, or it can be as a result of other efforts you do in marketing that gets people talking. Word of mouth marketing is incredibly persuasive. What […]

6 Ways Smaller Companies Can Make a Bigger Marketing Waves

Pity the poor small company marketer. Like their counterparts at large companies, they face all the challenges of reaching their target market over ever more competitive channels. At the same time, they have to outshout competitors with bigger bullhorns while armed with smaller budgets. Regardless of the quality of their product, it’s much harder for […]

Effective Social Media Management Takes Time

I sat down this morning to manage my clients social media accounts and before you know it 2 hours had passed. What did I do for 2 hours? I read the Friday and Saturday night posts from past and prospect customers. I commented on photos and liked status’ on Facebook. I followed tweeters, and retweeted […]