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Blogging To Promote Content
SEO and Blogging
Each blog you create can be used as part of your Search Engine Marketing efforts. This is especially true if you take the time to link keywords, otherwise known as anchor words, to your website.
Example: A Realtor has created a podcast about “The importance of Home Ownership” and he intends to share it with his Facebook fans.
In a blog post he writes, ” The inspiration for creating this podcast was that I often help first time buyers with buying a home in Macon. As a result I have seen first hand the emotional and financial benefits Home Ownership has.”
To benefit from SEO on his blog he would link the words, “first time buyers” and “buying a home in Macon” to his website.
There is dual benefit to this;
A. Home buyers in Macon may search and find his blog post directly, thus allowing more potential buyers to listen to his podcast.
B. The backlinks you created in the blog post tells the Search Engines that your website is relevant for the key terms you linked. So if a buyer searched “buying a home in Macon” and your site is indexed, it might show higher in the search results then other websites in your area.
Blogging not only helps you promote content you have created, it can help position you as an expert in your field and your website SEO can also benefit.