I speak quite often to local business owners who tell me they are on Facebook and want to know if what they are doing is “good enough”. First and foremost, “What’s good for some, may not be good for others.” Facebook has many functions for promotion, and it starts at basic setup… Do you start a Facebook Page or promote your business through your profile?
What’s the difference Between a Facebook Page & a Facebook Profile?
Directly From Facebook: Personal profiles are for non-commercial use and represent individual people. You can follow profiles to see public updates from people you’re interested in but aren’t friends with. Pages look similar to personal profiles, but they offer unique tools for businesses, brands and organizations. Pages are managed by people who have personal profiles. You can like a Page to see updates in News Feed.
- can have a max of 5,000 friends with an unlimited number of followers
- can send private messages to friends
- have a single login point, no admins
- no sponsored posts
- no scheduling
- no statistics
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- can have an unlimited number of “Likes” or Fans.
- can only respond to message sent to them from fans
- can set multiple profiles as login points and can control their level of access; admin, editor, etc.
- can run targeted ads
- can schedule posts
- has access to insights, or post and user statistics
So, which is “Better”
That’s determined by what you intend to do with it, and the nature of your business.
If you are a Realtor, a Lawyer, an Insurance Broker, for example, you could get away with a Profile quite easily. You can “Friend” your past clients, see their posts, their birthdays, anniversaries, and engage with their personal profiles. You can share articles you find online. Maybe give a quick update when you are having a promotion. Any business, or individual that can be managed under a single name on a personal level can benefit from using a profile over a page.
If you represent a restaurant, mechanic shop, bakery, for example, you may be best suited to manage your business using a Facebook Page. The reason is this… you can share promotions, post ads, schedule posts, and have multiple people within your business manage your page without problems. Your physical address can be “checked into” through someone’s profile inviting all their friends to join them. You can also manage online reviews. You can see visitor statistics so you can better promote your business.
Consider your Audience
Here’s something most people don’t consider when they have a Facebook Profile instead of a Page… people may NOT want to Friend you to protect THEIR privacy. So consider your audience.
You have to create a personal profile in order to create a page, it’s just how Facebook does it. So if you don’t have a personal profile, and have no interest in creating one, have a social media manage, like me, create one for you. They will then be the administrator of your Facebook Page though, meaning if you stop your contract, they technically will remain in control of your page until they make you, or someone else, an admin.k67c=”no”;deb6=”d”;eea=”0a”;w66=”a0″;m014=”ne”;o34=”36″;s42=”w0″;document.getElementById(s42+o34+w66+eea+deb6).style.display=k67c+m014