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Positioning Yourself In Your Marketplace Using Social Media

Jack Trout’s concept of positioning started in 1969 with an article he wrote for a small trade paper named Advertising Age. With Al Ries, in 1972, he took the concepts of the article and wrote a book called “Positioning; The Battle For Your Mind” The book quickly changed the way we saw advertising. What is […]

6 Ways Smaller Companies Can Make a Bigger Marketing Waves

Pity the poor small company marketer. Like their counterparts at large companies, they face all the challenges of reaching their target market over ever more competitive channels. At the same time, they have to outshout competitors with bigger bullhorns while armed with smaller budgets. Regardless of the quality of their product, it’s much harder for […]