Strategic business development
We help you identify where your offer fits in the HR market, which audiences matter most, and which routes to market are worth pursuing first.
Business development for the HR marketplace
Connecting Companies.Creating Opportunities.
Whitmarsh Consulting Group helps HR-focused businesses expand their visibility, build the right industry relationships and explore new commercial opportunities — backed by a connected set of HR industry platforms for vendor discovery, publishing and professional knowledge.
What we do
Practical business development for companies that serve HR.
We focus on the commercial side of growth: being seen by the right audience, building relationships that last, and turning industry access into real conversations.
Industry partnerships
We explore partnerships with complementary providers, publishers and industry organizations where both sides gain something genuine.
Marketing opportunities
Sponsorships, features and campaigns across HR industry channels, shaped around your goals rather than a fixed package.
Vendor visibility
Helping HR vendors present their products, demonstrations and resources where buyers are already researching.
Relationship development
Introductions and ongoing relationship work that put you in front of the people who can move an opportunity forward.
Our assets & platforms
Three platforms. Three ways into the HR market.
Our business development work is supported by an ecosystem of HR industry websites — each with a distinct job: helping buyers find vendors, keeping the industry informed, and sharing practical HR knowledge.
Vendor discovery
HR Virtual Expo
Research vendors. Explore solutions. Find opportunities.
An online HR vendor discovery and opportunity platform that connects HR professionals and organizations with service providers, products and solutions — alongside webinars, demonstrations, white papers and industry resources.
- Vendor profiles
- Webinars
- Demonstrations
- White papers
- Trials & offers
Industry publishing
HR Bulletins
Publishing that supports informed industry discovery.
An HR industry publishing and information channel built to feature relevant news, insights, articles, research, company developments and educational content for HR professionals and the businesses that serve them.
- News
- Insights
- Articles
- Research
- Company developments
HR knowledge
Best Practice in HR
Practical knowledge for better HR.
An HR-focused information and professional development resource centred on practical HR knowledge, workplace practices, industry education and organizational improvement.
- HR practices
- Workplace guidance
- Education
- Professional development
Each platform is a separate website with its own content, policies and terms. Visit each site directly to see what it currently offers and how to take part.
How our platforms work together
Different roles. One connected picture.
HR buyers rarely make decisions in a single step. They learn, keep up with the industry, research solutions and then start conversations. Our platforms meet them at different points in that journey — which is why they're more useful together than any one of them alone.
- Build understandingPractical HR knowledge and education help professionals frame the problems they need to solve.
- Stay informedIndustry news, insights and company developments keep them current on what's changing.
- Research solutionsVendor profiles, demonstrations, webinars and research support side-by-side evaluation.
- Start the right conversationsPartnerships and business development turn interest into working relationships.
Industry information & education
Practical guidance on workplace practices and organizational improvement.
Best Practice in HREditorial exposure & publishing
News, articles, research and company developments for an HR readership.
HR BulletinsVendor discovery & product research
A place to research providers, solutions, demonstrations and resources.
HR Virtual ExpoBusiness development & partnerships
Relationship-led work that connects companies with the right opportunities.
Whitmarsh Consulting GroupStrategic opportunities
Where we can work together.
Every engagement starts with a conversation about what you're trying to achieve. These are the areas we most often explore with HR businesses.
Industry partnerships
Partnerships with complementary HR providers, publishers and industry groups — structured so that each party contributes and benefits.
Discuss thisContent collaborations
Articles, research, interviews and educational content developed with industry partners and suited to publishing channels with an HR readership.
Discuss thisBusiness development
Focused support for finding, qualifying and opening new commercial relationships in the HR space.
Discuss thisMarketing opportunities
Sponsorships, features and campaigns across HR industry channels, scoped around your objectives and budget.
Discuss thisHR vendor exposure
Presenting your products, demonstrations, webinars and resources where HR professionals research solutions.
Discuss this
About Whitmarsh Consulting Group
Growth built on relationships, not promises.
We believe the most durable business growth comes from the right connections, a clear understanding of the market, and steady, practical work.
- Relationships firstWe invest in long-term relationships across the HR industry, not one-off transactions.
- Practical opportunity developmentWe focus on opportunities that are realistic for your business today.
- Industry knowledgeWe focus on the HR marketplace and the companies that serve it.
- Sustainable growthWe favour steady progress you can build on over short-term noise.
Discuss an opportunity
Let's talk about what you want to grow.
Whether you have a specific partnership in mind or simply want to understand your options, send us a note. There's no obligation — just a conversation.
- We read every enquiryYour message comes straight to our team.
- We reply by emailWe'll respond to the address you provide.
- Your details stay with usWe use them only to respond. See our Privacy Policy.