Relationships
Good business follows good relationships. We take time to understand the people and companies we introduce.
About us
A business development partner built around relationships.
Whitmarsh Consulting Group works with organizations across the HR marketplace to uncover growth opportunities through partnerships, industry access and practical business development.
Who we are
Focused on the companies that serve HR.
HR service providers, technology vendors and consultancies all face the same challenge: reaching the right people in a crowded market, and turning that reach into relationships that lead somewhere.
Whitmarsh Consulting Group exists to help with exactly that. We concentrate on the commercial side of growth — visibility, partnerships, marketing opportunities and business development — and we do it within the HR industry rather than across every sector at once.
Our work is supported by a connected set of HR industry platforms covering vendor discovery, publishing and professional knowledge. That gives the businesses we work with more than one route to the audiences they care about.
Our philosophy
Four principles behind every engagement.
Practical opportunities
We prioritise opportunities that fit where your business is now, so effort turns into progress.
Industry knowledge
Staying close to the HR marketplace helps us spot where an offer fits and who needs to hear about it.
Sustainable growth
We'd rather build something that lasts than chase quick wins that fade.
How we work
From first conversation to working relationship.
Understand your goals
We start by learning what you offer, who you serve and what growth looks like for you.
Find the fit
We look at where your offer fits in the HR market and which channels and partners make sense.
Open doors
We explore introductions, partnerships and visibility opportunities across our network and platforms.
Build on it
We keep working on what's promising and adjust what isn't, with you involved throughout.
Straight talk
What we won't promise.
Business development depends on many factors, including your offer, your market and timing. So we don't promise lead volumes, sales figures or guaranteed results.
What we do commit to is honest advice, genuine effort, and opportunities we believe are worth your time.
Have an opportunity in mind?
Tell us what you're working on and we'll explore whether there's a fit.